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An Administrator wants to pull lifecycle data into a Revenue Explorer program membership analysis without an active revenue cycle model. The company wants to be able to see which programs are fueling the lifecycle. Which two items must be in place to see that data in one view? (Choose two.)
Correct Answer: C,E
Explanation The two items that must be in place to see that data in one view are a custom field that is enabled in Revenue Explorer and a custom field that captures the lifecycle stage. These items will help the Administrator to pull lifecycle data into a Revenue Explorer program membership analysis without an active revenue cycle model, as well as to see which programs are fueling the lifecycle. A custom field that is enabled in Revenue Explorer will allow the Administrator to use it as a dimension or measure in Revenue Explorer reports and dashboards. A custom field that captures the lifecycle stage will allow the Administrator to track and segment leads based on their stage in the funnel. References: https://docs.marketo.com/display/public/DOCS/Revenue+Explorer https://docs.marketo.com/display/public/DOCS/Custom+Fields