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In a webinar program, a marketing manager needs to mark people who filled out a registration form with the Registered status. Which flow step would the marketing manager use to set up the Smart Campaign?
Correct Answer: B
A webinar program is a type of event program that integrates with a webinar provider such as ON24 or GoToWebinar1. A webinar program has a predefined channel called Webinar, which has different program statuses to track the progress of people who register and attend the webinar2. To mark people who filled out a registration form with the Registered status, the marketing manager needs to use the flow step Change Program Status to "Webinar > Registered" in the Smart Campaign3. This flow step will update the program status of the people who qualify for the Smart Campaign, and also push them to the webinar provider if the integration is enabled3. The other flow steps are not correct because: Add to Local List: "Webinar Registration List" will only add the people to a local list within the program, but will not change their program status or register them to the webinar provider. Change Data Value for field Webinar to "Registered" will only change the value of a custom field called Webinar, but will not affect the program status or the webinar provider. References: 1: Create an Event with the Marketo ON24 Adapter 2: Understanding Webinar Program Statuses 3: Change Program Status : [Add to List] : [Change Data Value]
