AD0-E406 Exam Dumps | When running a test the marketing manager sees that the test has reached a confidence level of 87% and

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Question 10/23

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.
What advice should be given to the manage! about ending the test at this point?

A. Stop the test because there is a strong evidence that there is a difference m conversion

B. Let the test run because there is weak evidence that there is a difference rates.

C. Let the test run because there is sufficient evidence that there is a difference in conversion

Correct Answer: C

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