Site visitors must perform the following steps to complete a full conversion:
1. Start a registration form
2. Complete the registration form
3. Purchase a software package
4. Download the software package
The following variable are available in the company implementation:
Event1: form start
Event2: form complete
Event3: download
Purchase event
Campaign
Products
eVar1: from name and step
eVar2: download name
Orders
What action should the analyst take to analyze the path to conversion shown?