Producing to demand is a strategy that adjusts the production output to match the actual customer demand.
This strategy is most appropriate during times of highly fluctuating demand, as it can reduce the inventory carrying costs and avoid overproduction or underproduction. Producing to demand can also improve customer satisfaction and responsiveness, as well as reduce waste and obsolescence. However, producing to demand requires a flexible and adaptable workforce that can easily change its capacity and skills to meet the changing demand patterns. The other options, producing to backorders, producing at a constant level, and producing to the sales forecast, are not as effective as producing to demand during times of highly fluctuating demand, as they can result in higher inventory costs, lower customer service, and lower profitability. References:
Demand-Driven Manufacturing: What It Is and Why You Need It
Demand-Driven Manufacturing: How to Optimize Your Production Process
Demand-Driven Manufacturing: A Guide for Modern Manufacturers