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Question 19/66
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
Which type of activity should be used?
Correct Answer: B
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.
- Question List (66q)
- Question 1: Northern Trail Outfitters (NTO) was unable to process coupon...
- Question 2: Northern Trail Outfitters (NTO) stores sales representative ...
- Question 3: Within Datorama reports for Marketing Cloud, a marketer woul...
- Question 4: A marketer wants to quickly view the link performance for a ...
- Question 5: The Northern Trail Outfitters (NTO) marketers want to easily...
- 2 commentQuestion 6: A marketing intern forgot to remove [For APPROVAL] from the ...
- Question 7: Northern Trail Outfitter wants to make sure important subscr...
- Question 8: Northern Trail Outfitters (NTO) receives a daily file drop o...
- 3 commentQuestion 9: Northern Trail Outfitters is looking at solutions that provi...
- Question 10: Northern Trail Outfitters (NTO) is building a welcome journe...
- Question 11: Northern Trail Outfitters (NTO) receives a complaint from a ...
- Question 12: The customer success team at Northern Trail Outfitters wants...
- Question 13: Northern Trail Outfitters (NTO) wants to add automation to i...
- Question 14: Northern Trail Outfitters (NTO) is launching a post-purchase...
- Question 15: Northern Trail Outfitters wants to utilize an Amazon s3 buck...
- Question 16: A marketing team uses email templates as a means to create a...
- Question 17: Northern Trail Outfitters (NTO) wants to use customer engage...
- Question 18: A retailer has revamped their loyalty program. They want to ...
- Question 19: After sending an initial 'welcome' email, Northern Trail Out...
- Question 20: A marketer wants to use a filter to create a data extension ...
- Question 21: Northern Trail Outfitters (NTO) is using Datorama Reports fo...
- 1 commentQuestion 22: Leading up to various holidays seasons, Northern Trail Outfi...
- Question 23: Northern Trail Outfitter (NTO) wants to use Marketing Cloud'...
- Question 24: Northern Trail Outfitters needs to send a transactional emai...
- 1 commentQuestion 25: Northern Trail Outfitters imports an encrypted file of its s...
- Question 26: A marketer has created an event confirmation email which is ...
- Question 27: Northern Trail Outfitters (NTO) is having an issue with bad ...
- Question 28: A marketer is using Preview ..Test sending to check that con...
- Question 29: A marketing manager has created a global template at the top...
- 1 commentQuestion 30: Northern Trail Outfitters (NTO) is troubleshooting why a tri...
- Question 31: A marketer has built a journey that they want to run multipl...
- Question 32: A marketer has scheduled an email that was approved in Conte...
- Question 33: Northern Trail Outfitters (NTO) released a clever promotiona...
- Question 34: Northern Trail Outfitters (NTO) sends a birthday coupon duri...
- Question 35: Northern Trail Outfitters (NTO) wants to leverage Path Optim...
- Question 36: A marketer needs a quick count of record in a data extension...
- Question 37: Northern Trail Outfitters (NTO) has multiple lines of busine...
- Question 38: After receiving approval from their team, a marketer schedul...
- Question 39: Northern Trail Outfitters (NTO) is launching a post-purchase...
- Question 40: Northern Trail outfitters wants information on the email per...
- Question 41: Northern Trail Outfitters (NTO) wants to grow its number of ...
- 1 commentQuestion 42: A marketer has noticed an increase in unsubscribes. They wou...
- Question 43: Northern Trail Outfitters (NTO) wants to include specific co...
- Question 44: A marketing manager wants to import the Not Sent extract int...
- Question 45: A marketer has built an automation using Automation Studio t...
- Question 46: Northern Trail Outfitters is sending a welcome email to a ne...
- Question 47: The CMO at Northern Trail Outfitter (NTO) has tasked the mar...
- Question 48: An upcoming campaign at Northern Trail Outfitters (NTO) has ...
- Question 49: Following a batch email sent. Northern Trail Outfitters want...
- Question 50: Northern TrailOutfitters is spending daily batch files of cu...
- Question 51: Northern Trail Outfitters (NTO) has expanded into 15 new cou...
- Question 52: A global marketing team has created an email using Content B...
- Question 53: When receiving spam complaints from recent email sends, a ma...
- Question 54: Northern Trail Outfitters (NTO) wants to simplify a journey ...
- Question 55: Northern Trail Outfitters (NTO) wants to simplify a journey ...
- Question 56: Northern Trail Outfitters wants to monitor customer status w...
- Question 57: Northern Trail Outfitters third-party point-of-sale software...
- Question 58: A marketing manager identified an upcoming email campaign fo...
- Question 59: A marketing developer wants to receive daily report of sends...
- 2 commentQuestion 60: Northern Trail Outfitters (NTO) has subscribers opt-in to it...
- Question 61: Northern Trail Outfitters (NTO) has child business units tha...
- Question 62: Northern Trail Outfitters (NTO) has noticed a decrease in op...
- Question 63: Northern Trail Outfitters wants multiple business units to a...
- Question 64: The customer service team at Northern Trail Outfitters is re...
- 1 commentQuestion 65: A marketing manager notices emails clustered with images tha...
- Question 66: Northern Trail Outfitters allows nonregistered customers to ...
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