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A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes. Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoints. In some countries, they are allowed to use curated social content tor product ratings and discussions. In addition, branding Is uniquely defined In each country so the company would like to combine ecommerce with existing content management systems. What strategy should a Solution Architect recommend to solve these needs?
Correct Answer: B
A headless B2C Commerce approach can help solve the needs by decoupling the front-end presentation layer from the back-end commerce functionality. This can allow the company to leverage their existing content management systems and deliver consistent branding across different countries. LINK cartridges can help integrate B2C Commerce with third-party systems and services, such as payment providers, tax calculators, or social media platforms. SFRA-style development can help create a responsive and customizable storefront that follows best practices and standards. Heroku and MuleSoft can help build and connect custom applications and APIs that support the complex business logic and data flows required by the global pharmaceutical company. Reference: https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_headless.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_link.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.b2c_commerce_sfra.htm&type=5 https://www.salesforce.com/products/platform/overview/ https://www.mulesoft.com/platform/enterprise-integration