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Lewis is in charge of collecting feedback from employees about a new program that his company has implemented. The company has a number of locations, spread out across four different countries. Which of the following methods of data collection would be most effective for Lewis to employ?
Correct Answer: C
Explanation: The widespread nature of the company locations means that a questionnaire is going to be the most effective way to acquire feedback; the questionnaire can be sent out, and employees can then complete it and return it by a certain time. A focus group is impractical, as it might be difficult to get enough people together for the discussion. Interviews and observation can prove to be cumbersome, both to employees and management, because they might require extensive travel and/or arranging of schedules.