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Beer and wine are the only goods produced in a perfectly competitive economy. Each is produced in a constant-cost industry and currently in equilibrium. Suddenly there is a permanent shift in the preferences of consumers in favor of beer and away from wine. As a wine producer, in the short run, your best strategy is to:
Correct Answer: C
Producers in the wine industry will experience short run losses (the market price will be below average costs). As long as the firm can cover its variable costs, each sale will make some contribution toward reducing total losses. If the firm cannot cover its variable costs, then it will earn greater losses by operating the plant instead of shutting the plant down.