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An airline initially has a single price of $200 for all consumers. At this price, it sells 400 business tickets and 700 tourist tickets. The airline's marginal cost is $50. The slope of the business demand curve is 2.0 (in absolute value), and the slope of the tourist demand curve is 0.1 (in absolute value). How can the airline increase its profits, assuming that it can separate the market and prevent resale?
Correct Answer: B
Business: MR = 200 - (2*400) = -600 MC. Tourist: MR = 200 - (.1 * 700) = 130 > MC. The airline should increase the price to business customers and reduce the price to tourists.