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A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation: The B2B company has client information available in the following data sources: * Adobe Analytics * Adobe Experience Platform * Adobe Audience Manager * Adobe Campaign Standard * Adobe Experience Manager * CRM Which steps should the B2B company take to send the communications?
Correct Answer: D
Explanation This is the simplest and most efficient workflow to send the communications to the current customers who have logged into their account in the last 90 days and are from Chicago, IL. By onboarding the CRM data into AEP dataset, the company can leverage the profile data and identity stitching features of AEP to create a unified view of their customers. By creating a segment in AEP-CDP that matches the business requirements, the company can use the segmentation service and UI of AEP to define and evaluate their target audience based on profile attributes and behaviors. By sharing the segment with Adobe Campaign Standard, the company can activate their segment across multiple channels, such as email, SMS, and postcard. References:: Onboard Data into Platform : Create a Segment : Share Segments with Destinations